Zurum Pleated Midi Dress Genora Floral

Make a vivid statement with the Zurum Pleated Midi Dress in Genora Floral. This eye-catching piece pairs a saturated fuchsia ground with scattered blue floral motifs for a look that feels both romantic and thoroughly modern. The pleated bodice, softly gathered waist and tiered skirt create an easy, feminine silhouette that moves beautifully, making it a charming choice for garden parties, weekend brunches, wedding guest dressing and warm-weather getaways.

Key Features

• Flattering midi silhouette with a relaxed, easy-to-wear fit that skims the figure and falls to a swishing tiered hem.
• Ruffle-trimmed stand neckline with a concealed front placket for a neat, polished finish.
• Short puffed sleeves with gentle volume and light elasticated cuffs to balance the shape.
• Fine pleats through the bodice and a gathered, drawstring-style waistline that defines the figure without feeling restrictive.
• Bold fuchsia base printed with small blue floral sprigs, giving the dress a fresh, artisanal character.
• Fully lined through the body for comfort and confident coverage; team with flat sandals for daytime or heeled mules after dark.

Fabric & Care

• Lightweight, fluid fabric with a soft, smooth handfeel and a gentle drape that keeps the pleats and tiers looking crisp.
• Little to no stretch; the fabric is opaque, with a full lining through the body for added coverage.
• Machine wash cold on a gentle cycle with similar colours, or hand wash to protect the pleating and print.
• Do not bleach; line dry in the shade and cool iron on the reverse if needed, avoiding the printed motifs.

Size Chart

Measurements are taken flat, in inches (1 inch = 2.54 cm). A difference of 0.5-1 inch is normal due to manual measurement.

Styling Tips

• Keep the print centre stage with simple neutral sandals and a woven bag for daytime events.
• Switch to strappy heels and delicate gold jewellery to take the look from garden party to evening dinner.
• Add a lightweight cardigan or a cropped denim jacket over the shoulders for cooler days and transitional weather.

Bring a little colour to your wardrobe and add the Zurum Pleated Midi Dress Genora Floral to your cart today.